Capital One disrupted the credit card landscape over two decades ago, using data and tech to do it. Today, they are a major player in banking, serving over 100 million customers across a wide range of sectors.
DriveOne from Capital One
Lead Copywriter
Lead Copywriter
The agency that hired me (ancestor to TrueCar) built an online platform where users could shop for cars at or below Kelley Blue Book's value, find a participating dealer, and secure financing. Capital One's stakeholders needed marketing copy for their lead funnel in keeping with their corporate branding and overall site design, and complied with all legal requirements.
My approach was to address customer pain points head-on, highlight key benefits with bullet points, and keep the language as simple as possible.
