Capital One

Capital One disrupted the credit card landscape over two decades ago, with vast consumer data and cutting-edge technology. Today, it is a major player in consumer finance and banking, serving over 100 million customers across a wide range of sectors.

DriveOne from Capital One
Lead Copywriter

The agency that hired me (ancestor to TrueCar) built an online platform where users could shop for cars at or below Kelley Blue Book's value, find a participating dealer, and secure financing. Capital One's stakeholders needed marketing copy for their lead funnel in keeping with their corporate branding and overall site design, and complied with all legal requirements.

My approach was to address customer pain points head-on, highlight key benefits with bullet points, and keep the language as simple as possible.

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