Stealth music industry startup Gigstartr was a groundbreaking stealth startup with a daunting COVID-era mission to revitalize small, live, local music venues for fans, bands, and club owners. My contribution to the short-lived venture was to define the brand and craft a language that appealed to two distinct audiences: B2B club owners and diehard music fans.
Gigstartr.com
Content Writer, Copywriter
I was brought in to craft the brand voice and web copy for a stealth startup. Their brick-and-mortar model, however, spooked VCs. Timing was brutal: COVID had slammed the brakes on everything, and round one funding evaporated.