The allure of dimly lit bars, the whispered secrets shared over stiff drinks. It's a feeling that resonates deep. Think back, before the world tilted on its axis, before the constant churn of headlines and the isolating quiet of lockdowns and political upheaval.
Remember that unassuming neighborhood haunt, the kind of place you gravitated towards? My business partner and I found ourselves drawn to such a place, forging connections with bartenders, staff, and the regulars. We write about the people who make the hospitality industry shine, and the creations that make us thirsty.
Syd Thomas: Bijoul of the South
Roadside Taco 🌮 in Studio City: A Birria and Bebidas Bonus
Our blog resonated with hospitality industry insiders. It wasn't long before the requests started coming in. Independent bartenders needed sharp copy for events, bespoke hospitality content, and product descriptions that conveyed the experience, not just list features.
Look, hospitality is high-stakes. But let's be real, crafting a narrative around a perfect pour? That's a different kind of thrill. More visceral than pushing fintech or sunscreen... not that there's anything wrong with those fine industries. ;-)
Tiki Tuesdays with Syd Thomas
Copywriter ,🍹Visual Designer
Copywriter ,🍹Visual Designer