Spin Master Toys

Spin Master isn't just another toy company. They're the force behind some of the biggest kids' brands out there, including PAW Patrol®, Bakugan®, Air Hogs®, and the digital giants Toca Boca® and Sago Mini®. They're not just making toys; they're building franchises across the play experience, entertainment, and digital gaming.

LivWorld
Content Writer, Executive Producer

Spin Master challenged our agency to create a digital world for their vinyl fashion dolls—a space that would resonate with pre-teen girls. Six months. That was the deadline. The goal? Elevate Liv and her friends. The reality? They couldn't break through the noise. Even the removable wig feature wasn't enough. Ultimately, they were pulled from shelves.

Prototype content strategy and interface design

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