Multiple Web and Streaming Projects
Content Strategist, Copywriter, Producer
Content Strategist, Copywriter, Producer
The founders—a publishing heavyweight and an advertising legend—weren't looking for the usual kid-vid fare. Their vision was sharp: create digital experiences worthy of established children's authors, and develop a preschool TV pitch for PBS that broke the mold. Over two intense years, we dove deep, crafting online worlds and a pitch bible that aimed to redefine early childhood programming.